Regenerative Brand Assessment
Understand your value. Find the right words. Reach the people who need what you do.
A 90-minute coaching session and brand report for purpose-driven entrepreneurs who know their work matters — but struggle to make that felt by the right people.
Why
You've developed a genuine approach. You've invested years building wisdom and refining your methodology. You show up with depth and care. But when you try to explain what you do, something gets lost — the words come out too complex, too abstract, or simply don't carry the weight of what you actually bring.
The people you'd love to work with don't find you. Or when they do, they don't quite get it. You're not getting the clients you find meaningful. And underneath that: a quiet worry that maybe you're not communicating it right, or worse — that what you hold isn't valued the way you believe it should be.
This isn't a skills gap. It's an alignment gap — between the depth of your work and how it's currently expressed in the world. The Regenerative Brand Assessment is designed to close that gap.
A difference of potential
Most communications advice tells you to simplify, niche down, or speak to a single avatar. That advice often works for product businesses. It rarely works for deep-transformation work — because what you do can't be reduced to a tagline without losing what makes it valuable.
Instead, we work from the inside out. We start with what's actually alive in your work — your gifts, your approach, your particular way of creating change — and we find language that makes that felt, not just understood.
The result isn't a repositioned brand. It's a truer expression of what you already are — one that resonates with the people who are already looking for exactly that.
What you receive
Brand Ecology Report — a 5–8 page written report covering your audience mapping, value proposition, key messages, and recommended next steps
Audience Map — clarity on who specifically needs your work, what they're actually struggling with, and what they're hoping for
Mythologized Brand Story — a 1–2 page narrative that makes people feel the value of your work before they even book a call
Validated Offer Description — your core offer, articulated clearly and priced with confidence, packaged to match real audience needs
90-Minute Coaching Session — a live conversation with Jean-Philippe that moves through your situation, your work, and the gaps
Part of a larger journey — join the Ecosystem Choreographers Programme within 60 days and your session fee is fully deducted from the programme investment
Not sure yet? Start with the free Choreographic Leadership Portrait — a 60-minute session to map where you are and what your field needs
How we work
1
You complete a short pre-session questionnaire about your work, your audiences, and what's currently feeling stuck or misaligned. This takes 15–20 minutes and means we use our time together well.
2
Jean-Philippe works through your responses with you in a live 90-minute conversation. Together you'll identify where the gaps are — between your depth, your current expression, and the audiences you want to reach. No script. No template. Real listening.
3
Within one week of your session, you'll receive your Brand Ecology Report — a written document covering audience mapping, messaging, value proposition, brand basics, and a preliminary offer description. Concrete, actionable, and yours to return to.
4
We will provide you with your policy narrative compass that provides orientation on for your use of framing, language, and messaging. You will also receive your new policy transformation story that goes beyond traditional description of change theories by clarifying your unique role in your policy ecosystem.
How we work
An analysis of your storyline today: description of your current narrative; identification of main policy arguments; honest feedback on the level of coherence, care, and creativity, as well as areas of potential.
Essence team workshop or 1-1. coaching: we will co-creatively explore the essence of what you bring to your policy environment by clarifying the history of your organization, your vision, as well as your role in your stakeholder ecosystem.
Imagination workshop: we will re-envision your role as part of a more thriving future. What do the trends we see developing ask of you today in your policy environment? And how does this inform your strategy and policy communications?
We will provide you with your policy narrative compass that provides orientation on for your use of framing, language, and messaging. You will also receive your new policy transformation story that goes beyond traditional description of change theories by clarifying your unique role in your policy ecosystem.
Who this is for
This session is designed for a specific kind of person. Not everyone needs it — and it works best when there's a genuine fit.
This is for you if you're a founder, consultant, or solopreneur working in leadership, organisational, or personal transformation. If you've developed a real methodology but your communications don't reflect its depth. If you're not attracting the clients you find meaningful, or not consistently enough.
If you feel like you're overcomplicating your message — or over-simplifying and losing what matters. If you want to think this through with someone who understands both strategic positioning and inner transformation.
Part of a larger journey
The Regenerative Brand Assessment is Tier 2 of the Ecosystem Choreographers Programme — a 7-month journey for leaders and founders transitioning their work in more aligned, regenerative ways.
You can work with it as a standalone session — and many people do. It delivers a complete, actionable Brand Ecology Report regardless of what comes next.
But it also connects naturally to the full programme. If you join the Ecosystem Choreographers Programme within 60 days of your Assessment, the session fee is fully deducted from your programme investment.
Tier 1 — Choreographic Leadership Portrait (Free): A 60-minute session to map where your leadership and field are ready to move. Starting point.
Tier 2 — Regenerative Brand Assessment (€250): 90-minute session + Brand Ecology Report. Clear positioning, validated offer, actionable map. You are here.
Tier 3 — Ecosystem Choreographers Programme (€1,100): The full 7-month journey. Starts with the Brand Assessment as Module 0. Session fee fully deducted if you join within 60 days.
Reports (e.g. Annual Report, Policy Report, Sustainability Report)
Multichannel storytelling for leadership, media, and politics
Frequently asked questions
