Regenerative
communications
Frequently asked questions
RESONANCE VALUE
PROGRAMME
The programme provides a process for understanding, testing, and expressing the value of transformational services and products. It helps to formulate a magnetic offer description that resonates in clients and audiences that need it.
ready to resonate?
Resonance Value provides a framework to ensure that you stand out with the gifts you bring to the clients and the world.
Rather than being just focused on who you are – like an artist - or just “delivering” on the needs of the clients – as in most marketing – we will do both.
Resonance is when there is a deep alignment and energetic match.
Among others, it provides space to explore:
- How can I communicate my value in a way that feels natural, authentic, and powerful to me?
- Which parts of what I bring are actually relevant to those that need it?
- How can I confidently and creatively express without overdoing it to have time for developing my core business?
Resonance Value Process
A practical, regenerative journey to help you move from unclear messaging to alive and embodied communication that connects.
Get crystal clear with the value that potential clients are willing to pay for and the value that will nourish them over the longer-term.
• Identify the visible and invisible value clients are truly seeking.
• Map the potential clients and stakeholders, those ready to pay for the value
• Articulate the uniquenessof your why, how, what and/or what for
Test what lands. Validate what’s missing. Prioritise which value to communicate to your audience and how.
• Discover the value that is most relevant to your potential clients.
• Distil the language that feels natural and attractive.
Transform insights into an offer that’s magnetic, meaningful, and sells.
• Shape an offer description that clients recognise as“exactly what I need.”
• Align your words with the lived experience of working with you.
Craft a strategy that feels regenerative, not extractive, and is effective for you and your identified audiences.
• Identify your most effective channels and formats.
• Bring to life the values and wisdom that you are called to communicate
• Design a rhythm of communication that feels sustainable and effective.
Bring your message to life with integrity, creativity, and joy.
• Explore authentic ways to express your story — from words to visuals.
• Find your flow in communicating what you stand for, over and over again.
Take-aways
What you will leave with.
A clear mapping of the unique, nourishing value you bring to people, organisations, and ecosystems — so you can speak from the heart with clarity and confidence.
Fresh, clear messaging that makes your service or product sound as transformational as it truly is — ensuring that you stay aligned with who you are AND are understood.
An easily actionable document that identifies your key opportunities for communication, key channels and best formats to communicate your value in a way that feels authentic and natural.
Overcoming challenges
Many organizations struggle with communication challenges that affect visibility, credibility, and connection. Furthermore, their communications fails to unleash potential where needed. This can block innovation capacity, workplace well-being, or the development of new client segments.
Lack of Authentic Visibility: Many brands and leaders struggle with sharing who they are and who they could be. Particularly those working towards a better world miss the opportunity to identify as part of specific communities and places, as well as nature.
Unclear value: when the offer is unclear, too complex and abstract, or not genuine, potential clients may doubt the value or sincerity of the offer. Expressing the concrete value in terms of the contribution to ecological, social, economic, and cultural systems is key, next to defining what makes your value proposition unique.
Misalignment Between Message and Action: Customers today have high standards for honesty and authenticity. If messages don’t align with actions or if there is any hint of “greenwashing, pinkwashing etc. trust can quickly erode. Regenerative communications emphasizes coherence, aligning your deeper truths with what you do. A creative, storytelling-led, exploration of your personal history, vision, and role as a sustainable or regenerative leader.
Difficulty Building Future-Focused Relationships: In a world where audiences want more than just products or services, brands and leaders must learn to co-create futures with their stakeholders. This requires moving beyond a traditional approach to thought leadership, integrating community input, and fostering collaborative visions for the future.
A holistic approach
We understand regenerative communications as the magic happening when there is flow between our inner wisdom, our capacity to listen to others, and the things that need to be done for a more thriving world.
We want your communications to:
Embody the power of nature
We want your communications to express your beautiful, nature-given uniqueness and power. When we come to the point where you embody your wisdom, your action speaks words, your presence attracts, and your dream can bear its fruit.
Enable a culture of connection
At a time where belonging is scarce, we explore your role in reconnecting culture: with nature, with community, with the places we are part of and with the narratives that make our life meaningful and beautiful.
Express the potential of your story
We want to deeply understand your unique story to express its potential – your unique gift to the world. Narrating your role in your greater ecosystem can activate synergies and shared value that benefits everyone.
Why to choose
- Attract new and better clients
This is an investment into solidifying the foundations of your activities. If you are clear about the value that you offer, you can more easily attract new audiences, develop new offers, and get paid for value, not time. - Develop your thought and heart leadership
Identifying the unique value you provide can help you to constitute your niche. The topics, approach, and methods you use become sharper and will help you to develop a longer-term thought and heart leadership. - Nourish your success ecosystemically
Perspectivist works with living systems design. Your communications and brand are part of an ecosystem that needs to be nourished. Becoming conscious of what your contribution is enables building more synergetic relationships that benefit communities, places, nature, and yourself. - Let your wisdom and beauty shine through
Your consultant and coach, Jean-Philippe, has an eye for seeing what’s uniquely beautiful about what you offer and an ear to hear the deeper wisdoms that you carry. Ready to let them shine? - Multilingual and multicultural support
The service can be offered in English, French, or German. Furthermore, different cultural perspectives will flow into the process to make sure that your value can shine beyond the usual.
When not to choose
- You have just embarked on your sustainability or regenerative journey and still have to find your way into what you’d like to do.
- You aren’t confident enough that you can actually help your clients and audiences succeed.
- You expect ready-made solutions – while consulting solutions are part of the programme, much of it depends on your willingness to explore questions more deeply. At times, they can be uncomfortable – there is no breakthrough without letting go of what no longer serves you.
How we work
Leaders of sustainable and regenerative businesses.
CSOs and senior sustainability, CSR or impact managers.
Entrepreneurs in sustainability, regeneration, well-being, personal development and related fields.
"I was impressed by Jean-Philippe's fresh and enthusiastic approach to storytelling. It was a joy to co-create with him."
Sonja Klopcic
"It has been an eye-opening journey that helped me have a clear picture of my brand and how to present it. Now my customers understand much better what Hodaia means and represents."