Our
Services
Brand storytelling
We develop a compelling story that reflects your uniqueness, impact, and vision. Clarifying your brand’s role in a sustainable and regenerative future not only fills your strategy with life, but also meaningfully engages audiences key to your success. Regenerative storytelling listens to your deep-felt truths and opens to actionable pathways of potential.
Why
What if brands were not only standing out, but also aligned their unique value proposition with a greater story of regeneration? Besides catering to customer expectations for purpose and meaningful corporate action, brand storytelling promotes engagement, innovation, and impact.
Brands can become beacons of meaningful storytelling that connect with audiences at a deeper level and inspire regenerative ways of being, belonging, and cherishing beauty. At Perspectivist, we believe in the power of regenerative storytelling to activate potential.
Our storytelling promotes building up a meaningful brand ecosystem that includes nature, communities and places. A powerful story is the backbone of successful marketing and communications. It enables you to (re)connect to the roots you come from and the dream you want to give life to - with the power of listening to your unique essence.
What you get
A customised, creative and captivating brand story that reflects your unique essence, history and vision as the backbone of all your comunications.
The integration of your story into greater narratives, clarifying your role as part of the regeneration of communities, places, and whole ecosystems.
Content that you can adapt for various supports, including social media, your website, reports etc.
A brand essence compass that provides orientation on your narrative, and uniqueness of your brand’s role, history, and vision, among others
How we work
Analysis of your multimedia content to grasp your brand essence alongside a set of criteria.
1-1 coaching or team calls to get deeper insights into your history, activities, and vision.
A storytelling workshop to tap into the passion and creativity of your team.
Provision of your new brand story, as well as the brand essence compass.
How it works
We will organise 3 individual or team coaching calls together. Together with existing multi-media materials, they will help us craft and deliver your brand story and brand essence compass along 8 dimensions (see graphic).
Options
Leadership communications
We accompany you in sharpening your profile and posture as a visionary and caring leader. Our holistic coaching will support you in aligning and amplifying your personal values with your communication practice. It’s time for authenticity, creativity, and empowering your greater story of regeneration!
Why
As a leader, you must navigate through an increasingly complex and fast-paced environment. Staying aligned to your values and vision while delivering on your priorities requires you to be a coherent, authentic, and excellent communicator. We help you feel confident and aligned by crystalizing the essence of your personal brand as the backbone of your leadership.
Leadership communications are more than just a tool to engage your employees and stakeholders. They are the reflection of who you truly are. Furthermore, as someone who firmly believes in sustainability and/or regeneration, your communications can become the spark of inspiration that can make the impossible possible. Leaders like Ghandi or Mandela weren’t just thought leaders – they spoke to the minds, but more importantly, they touched the hearts and hands of millions to inspire transformative action.
What you get
A clear and honest understanding about how you show up as a leader and how your personal brand and communication style is being perceived today.
A customized coaching journey to develop excellence in your communications by developing your personal posture (incl. body language and voice), listening skills, facilitation skills, and others. We will use theatrical, imaginative and other exercises.
A creative, storytelling-led, exploration of your personal history, vision, and role as a sustainable / regenerative leader.
A safe and welcoming space that invites your whole self and will help you feel confident, determined and aligned.
How
The journey will start with an analysis of your external and internal communications that you provide. We will then start our coaching adventure together to explore your potential as a leader. The 1-1 sessions will dive into your personal purpose, your vision for the future, as well as your communication style. We will look at the patterns that shape your verbal, written, or embodied communications.
The journey will start with an analysis of your external and internal communications that you provide. We will then start our coaching adventure together to explore your potential as a leader. The 1-1 sessions will dive into your personal purpose, your vision for the future, as well as your communication style. We will look at the patterns that shape your verbal, written, or embodied communications.
How we work
Leaders of sustainable and regenerative businesses.
CSOs and senior sustainability, CSR or impact managers.
Entrepreneurs in sustainability, regeneration, well-being, personal development and related fields.
Price
4000€ (10h)
Political communications
With the speed of change, it is no longer enough to develop thought leadership on policy issues. With decreasing attention and meaningfulness in the political arena, holistic communications are key for engaging the heads, hearts, and of our audiences. We believe in the power of leading through regenerative narratives to change the rules of the game.
Why
We can’t solve our problems with the same thinking that created them in the first place, Einstein famously said. Yet, many in the Public Affairs and Public Relations world use the same simplistic approaches and strategies as the most unsustainable industries. With coherence, care, and creativity being painfully scarce, the time has come to lead through wise communication leadership.
At Perspectivist, we believe in the power of regenerative narratives, transformative conversations, and new types of policy alliances. This requires getting a clear understanding of your own role in a sustainable and regenerative future. With this insight, you will be able to develop meaningful stakeholder synergies and creative communications around your mission.
In consideration of agenda-setting dynamics, it is about creating a multi-stakeholder “attention ecology” at the nexuses of different, yet interconnected policy issues. Those able to meaningfully integrate the complexity of policy issues today are most likely to anchor the success of their organization at a time of disruptive change.
What you get
A customised policy narrative that contextualises your activities within current agendas in and across priority policy areas. The narrative will be expressed in the form of a narrative compass that will specify the policy context, describe the main policy challenges, raise powerful questions, and sketch out potential transformation pathways in the policy and stakeholder ecosystem.
A policy transformation story that clarifies your role in creating a sustainable / regenerative future through your transformation pathways. The story will reflects the unique essence of your organisation as part of the greater narrative we have sketched out. This will make sure that your purpose is aligned to a greater mission that enables synergies with your stakeholder ecosystem.
How we work
An analysis of your storyline today: description of your current narrative; identification of main policy arguments; honest feedback on the level of coherence, care, and creativity, as well as areas of potential.
Essence team workshop or 1-1. coaching: we will co-creatively explore the essence of what you bring to your policy environment by clarifying the history of your organization, your vision, as well as your role in your stakeholder ecosystem.
Imagination workshop: we will re-envision your role as part of a more thriving future. What do the trends we see developing ask of you today in your policy environment? And how does this inform your strategy and policy communications?
We will provide you with your policy narrative compass that provides orientation on for your use of framing, language, and messaging. You will also receive your new policy transformation story that goes beyond traditional description of change theories by clarifying your unique role in your policy ecosystem.
For whom
Professional federations.
Environmental and social non-profits.
Sustainable industry lobbies.
Faith-based advocacy groups.
Others working towards a sustainable and regenerative future.
Price
150€ / h
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Storytelling and Brand Canvas for SMEs
5000€ (large organisations on demand)
- 5 coaching sessions (5h)
- 1 brand story
- 1 brand essence canvas
Storytelling and Brand Canvas for Independents
2500€
- 3 coaching sessions (3h)
- 1 short brand story
- 1 brand essence canvas
Brand poetry
What could better capture the essence, wisdom, and beauty of your brand than a hand-crafted brand poem?
1000€
- 1 coaching session (1,5h)
- 1 brand poem
Partnership services
We work with partners to express your story across media and channels, including through graphic design, video, and social media.
on demand
Frequently asked questions
