Cœureographers
Bring Your Story Into Movement
A 4-month choreographic leadership programme for regenerative founders, consultants, coaches, and community builders who've done much inner work but struggle to make it land.
The challenge
You've Done Deep Work. So Why Isn't It Landing?
You're a regenerative founder, consultant, coach, or community builder. You've done transformative inner work. You've developed your own way of working. You have many ideas and feel connected to your inner truth.
But you struggle to articulate what you offer in a way that decision-makers actually understand, get excited about, and buy.
The Three Misalignments:
Offer ↔ Audience You're not sure who actually needs what you bring (not who you think "should")
Essence ↔ Expression Your professional story doesn't match who you've become
Value ↔ Viability You struggle to make your work financially sustainable without compromising integrity
Imagine If...
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The Value of Your PR Leadership
Embody the power of nature
We want your communications to express your beautiful, nature-given uniqueness and power. When we come to the point where you embody your wisdom, your action speaks words, your presence attracts, and your dream can bear its fruit.
Enable a culture of connection
At a time where belonging is scarce, we explore your role in reconnecting culture: with nature, with community, with the places we are part of and with the narratives that make our life meaningful and beautiful.
Express the potential of your story
We want to deeply understand your unique story to express its potential – your unique gift to the world. Narrating your role in your greater ecosystem can activate synergies and shared value that benefits everyone.
"I find it really hard to describe my offer to decision-makers in a way that they truly get what I'm actually doing and feel excited about working with me."
The transformation
From...
❌ Feeling cluttered, not being understood
❌ Many ideas, unsure which to lead with
❌ Overwhelmed trying to communicate depth
❌ Right people aren't finding you
❌ Worried about financial sustainability
...to:
✓ Knowing exactly who you're after
✓ Clear way to present your offer that decision-makers immediately get
✓ Attracting clients willing to invest in working with you
✓ Language that honors depth AND lands
✓ Work is financially sustainable while staying in integrity
What you'll leave with
Deliverable 1: Audience Clarity
Know exactly who needs your work and where to find them. Beyond the usual bubble.
- Audience map with 3-5 archetypal resonance profiles
- Understanding of who actually needs what you bring (not who you think "should")
- Where to find them beyond your bubble
- What signals make them say "yes, that's exactly what I need"
Deliverable 2: Resonant Offer
A well-structured, relevantly packaged, and confidently priced offer that reflects your true value.
- Complete offer structure that honors your methodology
- Pricing strategy that reflects multi-capital value
- Core sales language you can actually use
- Fractal offer design: simple on surface, depth underneath
Deliverable 3: Embodied Communication
Develop thought and heart leadership through uniquely recognizable storytelling, gestures, and postures that break through business-as-usual culture.
- Core pitch that works across contexts
- Website copy elements (About, offers, homepage)
- Embodied communication practices (not business-as-usual presenting)
- Materials that work (LinkedIn, Substack, deck, networking)
The choreographic method
Ecosystem Choreographies - My Embodied Theory of Change
A 4-phase journey from ecosystem assessment to embodied expression
Ecosystem Resonance Assessment
Phase 1
Understand where your work sits in the field and what's actually needed
Understanding Who
Needs You
Phase 2
Map your audience beyond demographics to archetypal resonance
Structuring Your Offer
Phase 3
Build a clear, fractal offer structure that simplifies complexity without losing depth
Embodied Communication
Phase 4
Learn to express and embody your offer across all touchpoints
The 4-months journey
What Happens Each Month
Module 0: Ecosystem Assessment (Entry Point)
Where are you now? What does your field actually need?
- Self-assessment questionnaire (30-45 min)
- 60-minute coaching session with JP
- Receive Ecosystem Analysis Report (4-6 pages)
Investment: €300 (fully credited toward full programme)
Module 1: Identifying Who Needs You
Beyond demographics — archetypal resonance mapping
- Who actually needs what you bring (not who you think "should")
- Where to find them (beyond your bubble)
- What signals make them say "yes, that's exactly what I need"
Module 2: Storytelling Your Work
From complex to clear — without losing depth
- Your origin story (the "About" that actually lands)
- Fractal offer structure (simple AND deep)
- Language that honors your truth and speaks to their reality
Module 3: Structuring Your Resonant Offer
The offer that works
- Clear deliverables AND transformative conditions
- Confident pricing that reflects value
- Sales language you can actually use
Module 4: Embodied Communication & Application
How to express it — and embody it
- Articulating your offer across contexts (pitch, website, calls, networking)
- Embodied communication practices (not business-as-usual presenting)
- Creating materials that work (LinkedIn, Substack, deck, About section)
How it works
What's included?
Monthly 2-Hour Live Group Sessions
Personalized feedback, hot-seat coaching, collective intelligence. Not lectures — we work on your actual materials together.
Bi-Weekly Community Check-Ins (60 min)
Stay in momentum, troubleshoot challenges, share wins. You're not doing this alone.
Practical Workbooks, Templates & Examples
Learn at your own pace between sessions. Clear frameworks you can follow, adapt to your work.
Two 1:1 Strategy Sessions
Deep-dive personalized feedback on your specific offer and positioning.
Hylo Community for Ongoing Support
Ask questions, get feedback, connect with other regenerative founders between sessions.
Community Buddy System
Paired accountability and support throughout the journey.
Timeline: 4 months (1 module per month)
Start: When 10 committed participants join
Standard Programme: 1200€ (value: 1900€)
Supported: 600€ (commit to providing monthly feedback, testimonials, and co-creating this programme together)
Payment Options: Full payment or 4 monthly installments
Materials preview
Each module comes with:
📋 Workbook — Practical exercises with examples
📊 Templates — Fill-in-the-blank structures you can use immediately
🎯 Examples — Real offer structures, audience maps, pitch frameworks
💬 Feedback Forms — Get input from community on your drafts
📝 Resource Library — Articles, case studies, additional frameworks
Is it for me?
This Is For You If:
✓ You've done deep inner work and developed your own methodology
✓ You have many ideas but struggle to articulate what you actually offer
✓ Decision-makers don't quite "get" what you do (even though clients love working with you)
✓ You want to honor your depth without sounding too complex or abstract
✓ You're ready to make your work financially sustainable
✓ You want pragmatic steps AND embodied practices (not just business-as-usual tactics)
This Is NOT For You If:
✗ You want a quick-fix formula or "business in a box"
✗ You're not willing to do reflective work alongside the practical steps
✗ You're just starting out and haven't yet developed your approach
✗ You expect to be told exactly what to do (this is co-creative)
✗ You're looking for pure strategy without any embodied practice
What makes this different?
Not Just Another "Build Your Offer" Programme
1. For Regenerators, By a Regenerator
I know the specific challenges you face. The language gap. The complexity problem. The "cultural soil" issue. This programme is designed specifically for people doing transformative work.
2. Bottom-Up, Not Top-Down
We start with what decision-makers need to hear, then expand into your full depth. Not the other way around. (Most regenerators start too high-level — we ground first, then elevate.)
3. Choreographic Approach
This isn't just about what you say. It's about how you move, embody, and choreograph your presence. We integrate somatic practices and embodied communication — because you know business-as-usual presenting doesn't work.
4. Archetypal Audience Mapping
Forget generic "target audiences." We work with archetypal resonance, cultural soil analysis, and ecosystem positioning — frameworks that actually match how regenerative work spreads.
5. Community of Peers
You're not just getting coaching from me. You're joining a constellation of regenerative founders who understand your challenges because they're navigating them too.
About me
Why I Created This Programme
I created this programme because I lived this gap myself.
From EU Affairs to regenerative entrepreneurship, I spent years developing my methodology — Ecological Choreographies — but struggling to explain it in a way that decision-makers actually understood.
I've since coached many regenerative founders through this exact transition. And I've seen the pattern: it's not that your work isn't valuable. It's that the bridge between your depth and how it lands isn't built yet.
This programme builds that bridge — through audience clarity, offer structure, and embodied communication.
Credentials:
- Developer of Ecological Choreographies methodology
- Coached dozens of founders and leaders in regenerative transitions
- Years of research and practice with transformative leaders
- Background: EU Affairs → regenerative entrepreneurship
If you're ready to stop cluttering and start landing, I'd love to work with you.
Jean-Philippe Steeger
Founder, Perspectivist
Our PR Services
Narrative strategy & Visionary storytelling
Great thought leadership isn’t just smart – it inspires and resonates on an existential level. Our strategic work guides you in discovering and developing a narrative that connects your cause with relevant actors, media and political agendas. We will re-frame, re-connect, and re-enchant the issues you’re talking about. Through your own story, we will envision your contribution in shaping the field you’re working on. Our storytelling workshops, narrative mapping, and purpose-driven messaging will build a foundation for your communication that enables, enchants, and embodies the change you want to see.
Embodying Wise Leadership
Wise Leadership starts with cultivating a presence that is humble, honest, and caring. Our coaching helps you embody qualities of deep listening, empathy, and curiosity that are essential to fostering genuine connection with your audiences and alliances. By integrating techniques in mindful communication, body awareness, and emotional intelligence, we support you in developing a grounded and magnetic leadership posture. This will provide you with orientation and confidence for playing the pivotal role in your thought leadership.
Developing PR Leadership
Our PR services are designed to elevate your presence in public. We explore the role of strategic partners, community initiatives, industry networks, and policy processes to amplify the impact of your cause. Your inner wisdom and vision for a better world can translate into powerful articles, white papers, speeches, events, artistic engagements, showcases, or multimedia content that reflect your role as thought leader. We help you engage with audiences across digital and traditional channels, creating a platform for you to share insights that drive conversations on issues like sustainability, ethical leadership, coaching, social impact, policymaking, or regenerative business.
Our PR Services
Narrative strategy & Visionary storytelling
Great thought leadership isn’t just smart – it inspires and resonates on an existential level. Our strategic work guides you in discovering and developing a narrative that connects your cause with relevant actors, media and political agendas. We will re-frame, re-connect, and re-enchant the issues you’re talking about. Through your own story, we will envision your contribution in shaping the field you’re working on. Our storytelling workshops, narrative mapping, and purpose-driven messaging will build a foundation for your communication that enables, enchants, and embodies the change you want to see.
Embodying Wise Leadership
Wise Leadership starts with cultivating a presence that is humble, honest, and caring. Our coaching helps you embody qualities of deep listening, empathy, and curiosity that are essential to fostering genuine connection with your audiences and alliances. By integrating techniques in mindful communication, body awareness, and emotional intelligence, we support you in developing a grounded and magnetic leadership posture. This will provide you with orientation and confidence for playing the pivotal role in your thought leadership.
Developing PR Leadership
Our PR services are designed to elevate your presence in public. We explore the role of strategic partners, community initiatives, industry networks, and policy processes to amplify the impact of your cause. Your inner wisdom and vision for a better world can translate into powerful articles, white papers, speeches, events, artistic engagements, showcases, or multimedia content that reflect your role as thought leader. We help you engage with audiences across digital and traditional channels, creating a platform for you to share insights that drive conversations on issues like sustainability, ethical leadership, coaching, social impact, policymaking, or regenerative business.
Narrative strategy & Visionary storytelling
Great thought leadership isn’t just smart – it inspires and resonates on an existential level. Our strategic work guides you in discovering and developing a narrative that connects your cause with relevant actors, media and political agendas. We will re-frame, re-connect, and re-enchant the issues you’re talking about. Through your own story, we will envision your contribution in shaping the field you’re working on. Our storytelling workshops, narrative mapping, and purpose-driven messaging will build a foundation for your communication that enables, enchants, and embodies the change you want to see.
Embodying Wise Leadership
Wise Leadership starts with cultivating a presence that is humble, honest, and caring. Our coaching helps you embody qualities of deep listening, empathy, and curiosity that are essential to fostering genuine connection with your audiences and alliances. By integrating techniques in mindful communication, body awareness, and emotional intelligence, we support you in developing a grounded and magnetic leadership posture. This will provide you with orientation and confidence for playing the pivotal role in your thought leadership.
Developing PR Leadership
Our PR services are designed to elevate your presence in public. We explore the role of strategic partners, community initiatives, industry networks, and policy processes to amplify the impact of your cause. Your inner wisdom and vision for a better world can translate into powerful articles, white papers, speeches, events, artistic engagements, showcases, or multimedia content that reflect your role as thought leader. We help you engage with audiences across digital and traditional channels, creating a platform for you to share insights that drive conversations on issues like sustainability, ethical leadership, coaching, social impact, policymaking, or regenerative business.
How we work
1
An analysis of your storyline today: description of your current narrative; identification of main policy arguments; honest feedback on the level of coherence, care, and creativity, as well as areas of potential.
2
Essence team workshop or 1-1. coaching: we will co-creatively explore the essence of what you bring to your policy environment by clarifying the history of your organization, your vision, as well as your role in your stakeholder ecosystem.
Usually this meeting takes no longer than 20-30 minutes.
3
Imagination workshop: we will re-envision your role as part of a more thriving future. What do the trends we see developing ask of you today in your policy environment? And how does this inform your strategy and policy communications?
4
We will provide you with your policy narrative compass that provides orientation on for your use of framing, language, and messaging. You will also receive your new policy transformation story that goes beyond traditional description of change theories by clarifying your unique role in your policy ecosystem.
How we work
An analysis of your storyline today: description of your current narrative; identification of main policy arguments; honest feedback on the level of coherence, care, and creativity, as well as areas of potential.
Essence team workshop or 1-1. coaching: we will co-creatively explore the essence of what you bring to your policy environment by clarifying the history of your organization, your vision, as well as your role in your stakeholder ecosystem.
Imagination workshop: we will re-envision your role as part of a more thriving future. What do the trends we see developing ask of you today in your policy environment? And how does this inform your strategy and policy communications?
We will provide you with your policy narrative compass that provides orientation on for your use of framing, language, and messaging. You will also receive your new policy transformation story that goes beyond traditional description of change theories by clarifying your unique role in your policy ecosystem.
Frequently asked questions
